👋 Hi, I'm Summer Sun— Lead Product Designer at AWS

Designing intelligent systems at scale — with AI, clarity, and cohesion.

I design at the intersection of platform strategy, AI-enhanced UX, and systems thinking.

At Amazon, I led a multi-year initiative to simplify and automate planning and execution across global supply chain product suites—streamlining workflows and impacting $35B+ in operations.

AI-ready Systems

Platform UX

Design Governance

Vision Strategy

Say Hi on LinkedIn ->

Let’s Chat ->

WHO I AM

Systems thinker with a product lens

I specialize in turning fragmented workflows into unified, scalable platforms. At Amazon, I led a 3-year UX strategy initiative to centralize inventory management across four product teams—supporting $35B+ in global operations while aligning leadership around a shared vision and roadmap.

HOW I WORK

Clarity through ambiguity.

I design at the intersection of AI, product uncertainty, and cross-functional collaboration. I’ve led the creation of predictive insights, intelligent alerts, and risk mitigation dashboards—often stepping in to shape product direction in PM-light environments.

HOW I THINK

Governance that enables, not restricts.

In large-scale enterprise systems, I build frameworks for UX governance, measurement, and research that reduce friction and create extensible, aligned platforms. I bring structure without rigidity—supporting roadmap clarity, AI-readiness, and cross-team cohesion.

WHY I DESIGN

Design for impact, connection, and growth.

I care about building meaningful tools that help people work, connect, and grow. I also lead UXperience Seattle, a 1,500+ designer community where I foster learning, mentorship, and conversations that move design forward.

❝ I believe thoughtful, measurable UX can transform not just experiences—but how organizations work at their core.

My UX Approach

Designing for systems, strategy, and scale.

I craft intelligent, scalable experiences grounded in systems thinking, measurable UX, and AI–human collaboration. My approach aligns cross-functional teams and drives meaningful impact—not just output.

 

Here’s how I approach complex, ambiguous product challenges.

🧩 Systems Thinking, Not Just Screens

I design scalable experience systems—not just screens—by solving upstream complexity across tools, teams, and timelines.

🧱 Clarity Through Structure

I use flows, frameworks, and modular thinking to reduce ambiguity and align teams—especially in PM-light or high-stakes environments.

🧠 AI-Enhanced, Human-Centered

I integrate AI with empathy—making intelligence ethical, interpretable, and empowering for real people.

⚖️ Governance that Enables, Not Restricts

I design scalable UX strategies that support quality, velocity, and cross-team cohesion—without adding unnecessary process.

📊 Impact Over Output

I measure UX success by how well it drives clarity, adoption, and decision confidence—not just delivery.

🕵️‍♀️ Strategic Framing Before Design

I align stakeholders on the right problem—so we design what matters, not just what’s asked.

Featured Case Studies

AWS Centralized Material System Vision

AI-ready platform for $35B+ supply chain decisions

Transforming six disconnected tools into one predictive system for planning, risk detection, and inventory insights.

View Case Study →

AWS Inventory Movement

Automating inventory movement across $13B+ supply chain programs

Standardized transfers across 10+ tools to eliminate manual escalations and reduce delays—without PM support.

View Case Study →

Scaling UX at AWS Supply Chain

Boosting UX quality with research, metrics, and AI-ready systems

Established UX research, measurement, and design maturity—cutting onboarding time by 50% and improving CSAT by 15.89% across AWS Supply Chain product suite.

View Case Study →

GoDaddy Design System

Scaling design consistency across 20+ products

Accessibility

DesignOps

Reduced UI duplication by 60% and accelerated front-end implementation by 35% with a modular system and inclusive standards.

View Case Study →

My experience

I bring 8+ years of UX leadership shaping enterprise platforms through systems thinking, AI-enhanced design, and cross-functional strategy.

Jan 2022 – Present

Amazon AWS – Senior Product Designer

Leading UX for the AWS Supply Chain product suite, I design intelligent systems that power $35B+ global operations—including forecasting, procurement, manufacturing, and infrastructure delivery.

I unify fragmented workflows into agile, secure platforms by building: • Modular UX systems adopted across 6+ tools • Shared research & measurement frameworks without centralized PM/UXR • AI-powered UX tools, including MetricMage (automated metric recommendation, dashboard generation, and action insights) and the AI UX Playbook (customer feedback method selector)

Partnered with cross-org teams across Finance, Infra Planning, EC2, S3, and Rack Integrators to scale impact across AWS infrastructure.

AWS Centralized Material System Vision →

AWS Inventory Movement →

Scaling UX at AWS Supply Chain →

Feb 2023 – Present

UXperience Seattle – Founder & Organizer

Founded and lead a 1,500+ member UX community. Host panels, workshops, and networking events that drive mentorship, cross-team learning, and inclusive design conversations. Partnered with senior designers, researchers, and hiring managers across FAANG and startups.

Sep 2019 – Jan 2022

GoDaddy – Senior UX Designer

GoDaddy Lite App: Designed a mobile-first experience to help entrepreneurs find the right business tools—driving $1.04M+ in quarterly revenue.

E-Store Builder Localization: Led localization for APAC and MENA markets—growing annual revenue by $3.67M through inclusive UX and market research.

GoDaddy Design System →

Dec 2016 – Sep 2019

Streambox – Lead UX Designer

Led UX across six products used by CNN, Netflix, and Sony Pictures, including mobile encoding, live streaming, and admin platforms.

Redesigned the corporate website based on behavioral data, increasing traffic by +62.83% and reducing bounce rate by −23.84%.

Sep 2014 – Sep 2015

National Library of China – UX Designer

Co-designed the National Digital Library app, achieving 3M+ downloads. Conducted UX research, testing, and competitive analysis to create an intuitive experience across iOS and Android.

👋 Hi, I'm Summer Sun— Lead Product Designer at AWS

Designing intelligent systems at scale — with AI, clarity, and cohesion.

I design at the intersection of platform strategy, AI-enhanced UX, and systems thinking.

At Amazon, I led a multi-year initiative to simplify and automate planning and execution across global supply chain product suites—streamlining workflows and impacting $35B+ in operations.

Say Hi on LinkedIn ->

Let’s Chat ->

WHO I AM

Systems thinker with a product lens

I specialize in turning fragmented workflows into unified, scalable platforms. At Amazon, I led a 3-year UX strategy initiative to centralize inventory management across four product teams—supporting $35B+ in global operations while aligning leadership around a shared vision and roadmap.

HOW I WORK

Clarity through ambiguity.

I design at the intersection of AI, product uncertainty, and cross-functional collaboration. I’ve led the creation of predictive insights, intelligent alerts, and risk mitigation dashboards—often stepping in to shape product direction in PM-light environments.

HOW I THINK

Governance that enables, not restricts.

In large-scale enterprise systems, I build frameworks for UX governance, measurement, and research that reduce friction and create extensible, aligned platforms. I bring structure without rigidity—supporting roadmap clarity, AI-readiness, and cross-team cohesion.

WHY I DESIGN

Design for impact, connection, and growth.

I care about building meaningful tools that help people work, connect, and grow. I also lead UXperience Seattle, a 1,500+ designer community where I foster learning, mentorship, and conversations that move design forward.

❝ I believe thoughtful, measurable UX can transform not just experiences—but how organizations work at their core.

My UX Approach

Designing for systems, strategy, and scale.

I craft intelligent, scalable experiences grounded in systems thinking, measurable UX, and AI–human collaboration. My approach aligns cross-functional teams and drives meaningful impact—not just output.

 

Here’s how I approach complex, ambiguous product challenges.

🧩 Systems Thinking, Not Just Screens

I design scalable experience systems—not just screens—by solving upstream complexity across tools, teams, and timelines.

🧱 Clarity Through Structure

I use flows, frameworks, and modular thinking to reduce ambiguity and align teams—especially in PM-light or high-stakes environments.

🧠 AI-Enhanced, Human-Centered

I integrate AI with empathy—making intelligence ethical, interpretable, and empowering for real people.

⚖️ Governance that Enables, Not Restricts

I design scalable UX strategies that support quality, velocity, and cross-team cohesion—without adding unnecessary process.

📊 Impact Over Output

I measure UX success by how well it drives clarity, adoption, and decision confidence—not just delivery.

🕵️‍♀️ Strategic Framing Before Design

I align stakeholders on the right problem—so we design what matters, not just what’s asked.

Featured Case Studies

AWS Centralized Material System Vision

AI-ready platform for $35B+ supply chain decisions

Transforming six disconnected tools into one predictive system for planning, risk detection, and inventory insights.

View Case Study →

AWS Inventory Movement

Automating inventory movement across $13B+ supply chain programs

Standardized transfers across 10+ tools to eliminate manual escalations and reduce delays—without PM support.

View Case Study →

Scaling UX at AWS Supply Chain

Boosting UX quality with research, metrics, and AI-ready systems

Established UX research, measurement, and design maturity—cutting onboarding time by 50% and improving CSAT by 15.89% across AWS Supply Chain product suite.

View Case Study →

GoDaddy Design System

Scaling design consistency across 20+ products

Reduced UI duplication by 60% and accelerated front-end implementation by 35% with a modular system and inclusive standards.

View Case Study →

My experience

I bring 8+ years of UX leadership shaping enterprise platforms through systems thinking, AI-enhanced design, and cross-functional strategy.

Jan 2022 – Present

Amazon AWS – Senior Product Designer

Leading UX for the AWS Supply Chain product suite, I design intelligent systems that power $35B+ global operations—including forecasting, procurement, manufacturing, and infrastructure delivery.

I unify fragmented workflows into agile, secure platforms by building: • Modular UX systems adopted across 6+ tools • Shared research & measurement frameworks without centralized PM/UXR • AI-powered UX tools, including MetricMage (automated metric recommendation, dashboard generation, and action insights) and the AI UX Playbook (customer feedback method selector)

Partnered with cross-org teams across Finance, Infra Planning, EC2, S3, and Rack Integrators to scale impact across AWS infrastructure.

AWS Centralized Material System Vision →

AWS Inventory Movement →

Scaling UX at AWS Supply Chain →

Feb 2023 – Present

UXperience Seattle – Founder & Organizer

Founded and lead a 1,500+ member UX community. Host panels, workshops, and networking events that drive mentorship, cross-team learning, and inclusive design conversations. Partnered with senior designers, researchers, and hiring managers across FAANG and startups.

Sep 2019 – Jan 2022

GoDaddy – Senior UX Designer

GoDaddy Lite App: Designed a mobile-first experience to help entrepreneurs find the right business tools—driving $1.04M+ in quarterly revenue.

E-Store Builder Localization: Led localization for APAC and MENA markets—growing annual revenue by $3.67M through inclusive UX and market research.

GoDaddy Design System →

Dec 2016 – Sep 2019

Streambox – Lead UX Designer

Led UX across six products used by CNN, Netflix, and Sony Pictures, including mobile encoding, live streaming, and admin platforms.

Redesigned the corporate website based on behavioral data, increasing traffic by +62.83% and reducing bounce rate by −23.84%.

Sep 2014 – Sep 2015

National Library of China – UX Designer

Co-designed the National Digital Library app, achieving 3M+ downloads. Conducted UX research, testing, and competitive analysis to create an intuitive experience across iOS and Android.

👋 Hi, I'm Summer Sun— Lead Product Designer at AWS

Designing intelligent systems at scale — with AI, clarity, and cohesion.

I design at the intersection of platform strategy, AI-enhanced UX, and systems thinking.

At Amazon, I led a multi-year initiative to simplify and automate planning and execution across global supply chain product suites—streamlining workflows and impacting $35B+ in operations.

AI-ready Systems

Platform UX

Design Governance

Vision Strategy

Say Hi on LinkedIn →

Let’s Chat →

WHO I AM

Systems thinker with a product lens

I specialize in turning fragmented workflows into unified, scalable platforms. At Amazon, I led a 3-year UX strategy initiative to centralize inventory management across four product teams—supporting $35B+ in global operations while aligning leadership around a shared vision and roadmap.

HOW I WORK

Clarity through ambiguity.

I design at the intersection of AI, product uncertainty, and cross-functional collaboration. I’ve led the creation of predictive insights, intelligent alerts, and risk mitigation dashboards—often stepping in to shape product direction in PM-light environments.

HOW I THINK

Governance that enables, not restricts.

In large-scale enterprise systems, I build frameworks for UX governance, measurement, and research that reduce friction and create extensible, aligned platforms. I bring structure without rigidity—supporting roadmap clarity, AI-readiness, and cross-team cohesion.

WHY I DESIGN

Design for impact, connection, and growth.

I care about building meaningful tools that help people work, connect, and grow. I also lead UXperience Seattle, a 1,500+ designer community where I foster learning, mentorship, and conversations that move design forward.

❝ I believe thoughtful, measurable UX can transform not just experiences—but how organizations work at their core.

My UX Approach

Designing for systems, strategy, and scale.

I craft intelligent, scalable experiences grounded in systems thinking, measurable UX, and AI–human collaboration. My approach aligns cross-functional teams and drives meaningful impact—not just output.

 

Here’s how I approach complex, ambiguous product challenges.

🧩 Systems Thinking, Not Just Screens

I design scalable experience systems—not just screens—by solving upstream complexity across tools, teams, and timelines.

🧱 Clarity Through Structure

I use flows, frameworks, and modular thinking to reduce ambiguity and align teams—especially in PM-light or high-stakes environments.

🧠 AI-Enhanced, Human-Centered

I integrate AI with empathy—making intelligence ethical, interpretable, and empowering for real people.

⚖️ Governance that Enables, Not Restricts

I design scalable UX strategies that support quality, velocity, and cross-team cohesion—without adding unnecessary process.

📊 Impact Over Output

I measure UX success by how well it drives clarity, adoption, and decision confidence—not just delivery.

🕵️‍♀️ Strategic Framing Before Design

I align stakeholders on the right problem—so we design what matters, not just what’s asked.

Featured Case Studies

AWS Centralized Material System Vision

AI-ready platform for $35B+ supply chain decisions

AI-enhanced UX

Platform Strategy

Systems Thinking

Transforming six disconnected tools into one predictive system for planning, risk detection, and inventory insights.

View Case Study →

AWS Inventory Movement

Automating inventory movement across $13B+ supply chain programs

Workflow Automation

Product Strategy

Cross-functional Leadership

Standardized transfers across 10+ tools to eliminate manual escalations and reduce delays—without PM support.

View Case Study →

Scaling UX at AWS Supply Chain

Boosting UX quality with research, metrics, and AI-ready systems

Research & Metrics

Systems Thinking

AI Readiness

Established UX research, measurement, and design maturity—cutting onboarding time by 50% and improving CSAT by 15.89% across AWS Supply Chain product suite.

View Case Study →

GoDaddy Design System

Scaling design consistency across 20+ products

Design Systems

Accessibility

DesignOps

Reduced UI duplication by 60% and accelerated front-end implementation by 35% with a modular system and inclusive standards.

View Case Study →

My experience

I bring 8+ years of UX leadership shaping enterprise platforms through systems thinking, AI-enhanced design, and cross-functional strategy.

Jan 2022 – Present

Amazon AWS – Senior Product Designer

Leading UX for the AWS Supply Chain product suite, I design intelligent systems that power $35B+ global operations—including forecasting, procurement, manufacturing, and infrastructure delivery.

I unify fragmented workflows into agile, secure platforms by building: • Modular UX systems adopted across 6+ tools • Shared research & measurement frameworks without centralized PM/UXR • AI-powered UX tools, including MetricMage (automated metric recommendation, dashboard generation, and action insights) and the AI UX Playbook (customer feedback method selector)

Partnered with cross-org teams across Finance, Infra Planning, EC2, S3, and Rack Integrators to scale impact across AWS infrastructure.

AWS Centralized Material System Vision →

AWS Inventory Movement →

Scaling UX at AWS Supply Chain →

Feb 2023 – Present

UXperience Seattle – Founder & Organizer

Founded and lead a 1,500+ member UX community. Host panels, workshops, and networking events that drive mentorship, cross-team learning, and inclusive design conversations. Partnered with senior designers, researchers, and hiring managers across FAANG and startups.

Sep 2019 – Jan 2022

GoDaddy – Senior UX Designer

GoDaddy Lite App: Designed a mobile-first experience to help entrepreneurs find the right business tools—driving $1.04M+ in quarterly revenue.

E-Store Builder Localization: Led localization for APAC and MENA markets—growing annual revenue by $3.67M through inclusive UX and market research.

GoDaddy Design System →

Dec 2016 – Sep 2019

Streambox – Lead UX Designer

Led UX across six products used by CNN, Netflix, and Sony Pictures, including mobile encoding, live streaming, and admin platforms.

Redesigned the corporate website based on behavioral data, increasing traffic by +62.83% and reducing bounce rate by −23.84%.

Sep 2014 – Sep 2015

National Library of China – UX Designer

Co-designed the National Digital Library app, achieving 3M+ downloads. Conducted UX research, testing, and competitive analysis to create an intuitive experience across iOS and Android.

👋 Hi, I'm Summer Sun— Lead Product Designer at AWS

Designing intelligent systems at scale — with AI, clarity, and cohesion.

I design at the intersection of platform strategy, AI-enhanced UX, and systems thinking.

At Amazon, I led a multi-year initiative to simplify and automate planning and execution across global supply chain product suites—streamlining workflows and impacting $35B+ in operations.

AI-ready Systems

Platform UX

Design Governance

Vision Strategy

Say Hi on LinkedIn ->

Let’s Chat ->

WHO I AM

Systems thinker with a product lens

I specialize in turning fragmented workflows into unified, scalable platforms. At Amazon, I led a 3-year UX strategy initiative to centralize inventory management across four product teams—supporting $35B+ in global operations while aligning leadership around a shared vision and roadmap.

HOW I WORK

Clarity through ambiguity.

I design at the intersection of AI, product uncertainty, and cross-functional collaboration. I’ve led the creation of predictive insights, intelligent alerts, and risk mitigation dashboards—often stepping in to shape product direction in PM-light environments.

HOW I THINK

Governance that enables, not restricts.

In large-scale enterprise systems, I build frameworks for UX governance, measurement, and research that reduce friction and create extensible, aligned platforms. I bring structure without rigidity—supporting roadmap clarity, AI-readiness, and cross-team cohesion.

WHY I DESIGN

Design for impact, connection, and growth.

I care about building meaningful tools that help people work, connect, and grow. I also lead UXperience Seattle, a 1,500+ designer community where I foster learning, mentorship, and conversations that move design forward.

❝ I believe thoughtful, measurable UX can transform not just experiences—but how organizations work at their core.

My UX Approach

Designing for systems, strategy, and scale.

I craft intelligent, scalable experiences grounded in systems thinking, measurable UX, and AI–human collaboration. My approach aligns cross-functional teams and drives meaningful impact—not just output.

 

Here’s how I approach complex, ambiguous product challenges.

🧩 Systems Thinking, Not Just Screens

I design scalable experience systems—not just screens—by solving upstream complexity across tools, teams, and timelines.

🧱 Clarity Through Structure

I use flows, frameworks, and modular thinking to reduce ambiguity and align teams—especially in PM-light or high-stakes environments.

🧠 AI-Enhanced, Human-Centered

I integrate AI with empathy—making intelligence ethical, interpretable, and empowering for real people.

⚖️ Governance that Enables, Not Restricts

I design scalable UX strategies that support quality, velocity, and cross-team cohesion—without adding unnecessary process.

📊 Impact Over Output

I measure UX success by how well it drives clarity, adoption, and decision confidence—not just delivery.

🕵️‍♀️ Strategic Framing Before Design

I align stakeholders on the right problem—so we design what matters, not just what’s asked.

Featured Case Studies

AWS Centralized Material System Vision

AI-ready platform for $35B+ supply chain decisions

AI-enhanced UX

Platform Strategy

Systems Thinking

Transforming six disconnected tools into one predictive system for planning, risk detection, and inventory insights.

View Case Study →

AWS Inventory Movement

Automating inventory movement across $13B+ supply chain programs

Workflow Automation

Product Strategy

Cross-functional Leadership

Standardized transfers across 10+ tools to eliminate manual escalations and reduce delays—without PM support.

View Case Study →

Scaling UX at AWS Supply Chain

Boosting UX quality with research, metrics, and AI-ready systems

Research & Metrics

Systems Thinking

AI Readiness

Established UX research, measurement, and design maturity—cutting onboarding time by 50% and improving CSAT by 15.89% across AWS Supply Chain product suite.

View Case Study →

GoDaddy Design System

Scaling design consistency across 20+ products

Design Systems

Accessibility

DesignOps

Reduced UI duplication by 60% and accelerated front-end implementation by 35% with a modular system and inclusive standards.

View Case Study →

My experience

I bring 8+ years of UX leadership shaping enterprise platforms through systems thinking, AI-enhanced design, and cross-functional strategy.

Jan 2022 – Present

Amazon AWS – Senior Product Designer

Leading UX for the AWS Supply Chain product suite, I design intelligent systems that power $35B+ global operations—including forecasting, procurement, manufacturing, and infrastructure delivery.

I unify fragmented workflows into agile, secure platforms by building: • Modular UX systems adopted across 6+ tools • Shared research & measurement frameworks without centralized PM/UXR • AI-powered UX tools, including MetricMage (automated metric recommendation, dashboard generation, and action insights) and the AI UX Playbook (customer feedback method selector)

Partnered with cross-org teams across Finance, Infra Planning, EC2, S3, and Rack Integrators to scale impact across AWS infrastructure.

AWS Centralized Material System Vision →

AWS Inventory Movement →

Scaling UX at AWS Supply Chain →

Feb 2023 – Present

UXperience Seattle – Founder & Organizer

Founded and lead a 1,500+ member UX community. Host panels, workshops, and networking events that drive mentorship, cross-team learning, and inclusive design conversations. Partnered with senior designers, researchers, and hiring managers across FAANG and startups.

Sep 2019 – Jan 2022

GoDaddy – Senior UX Designer

GoDaddy Lite App: Designed a mobile-first experience to help entrepreneurs find the right business tools—driving $1.04M+ in quarterly revenue.

E-Store Builder Localization: Led localization for APAC and MENA markets—growing annual revenue by $3.67M through inclusive UX and market research.

GoDaddy Design System →

Dec 2016 – Sep 2019

Streambox – Lead UX Designer

Led UX across six products used by CNN, Netflix, and Sony Pictures, including mobile encoding, live streaming, and admin platforms.

Redesigned the corporate website based on behavioral data, increasing traffic by +62.83% and reducing bounce rate by −23.84%.

Sep 2014 – Sep 2015

National Library of China – UX Designer

Co-designed the National Digital Library app, achieving 3M+ downloads. Conducted UX research, testing, and competitive analysis to create an intuitive experience across iOS and Android.

👋 Hi, I'm Summer Sun— Lead Product Designer at AWS

Designing intelligent systems at scale — with AI, clarity, and cohesion.

I design at the intersection of platform strategy, AI-enhanced UX, and systems thinking.

At Amazon, I led a multi-year initiative to simplify and automate planning and execution across global supply chain product suites—streamlining workflows and impacting $35B+ in operations.

AI-ready Systems

Platform UX

Design Governance

Vision Strategy

Say Hi on LinkedIn ->

Let’s Chat ->

WHO I AM

Systems thinker with a product lens

I specialize in turning fragmented workflows into unified, scalable platforms. At Amazon, I led a 3-year UX strategy initiative to centralize inventory management across four product teams—supporting $35B+ in global operations while aligning leadership around a shared vision and roadmap.

HOW I WORK

Clarity through ambiguity.

I design at the intersection of AI, product uncertainty, and cross-functional collaboration. I’ve led the creation of predictive insights, intelligent alerts, and risk mitigation dashboards—often stepping in to shape product direction in PM-light environments.

HOW I THINK

Governance that enables, not restricts.

In large-scale enterprise systems, I build frameworks for UX governance, measurement, and research that reduce friction and create extensible, aligned platforms. I bring structure without rigidity—supporting roadmap clarity, AI-readiness, and cross-team cohesion.

WHY I DESIGN

Design for impact, connection, and growth.

I care about building meaningful tools that help people work, connect, and grow. I also lead UXperience Seattle, a 1,500+ designer community where I foster learning, mentorship, and conversations that move design forward.

❝ I believe thoughtful, measurable UX can transform not just experiences—but how organizations work at their core.

My UX Approach

Designing for systems, strategy, and scale.

I craft intelligent, scalable experiences grounded in systems thinking, measurable UX, and AI–human collaboration. My approach aligns cross-functional teams and drives meaningful impact—not just output.

 

Here’s how I approach complex, ambiguous product challenges.

🧩 Systems Thinking, Not Just Screens

I design scalable experience systems—not just screens—by solving upstream complexity across tools, teams, and timelines.

🧱 Clarity Through Structure

I use flows, frameworks, and modular thinking to reduce ambiguity and align teams—especially in PM-light or high-stakes environments.

🧠 AI-Enhanced, Human-Centered

I integrate AI with empathy—making intelligence ethical, interpretable, and empowering for real people.

⚖️ Governance that Enables, Not Restricts

I design scalable UX strategies that support quality, velocity, and cross-team cohesion—without adding unnecessary process.

📊 Impact Over Output

I measure UX success by how well it drives clarity, adoption, and decision confidence—not just delivery.

🕵️‍♀️ Strategic Framing Before Design

I align stakeholders on the right problem—so we design what matters, not just what’s asked.

Featured Case Studies

AWS Centralized Material System Vision

AI-ready platform for $35B+ supply chain decisions

AI-enhanced UX

Platform Strategy

Systems Thinking

Transforming six disconnected tools into one predictive system for planning, risk detection, and inventory insights.

View Case Study →

AWS Inventory Movement

Automating inventory movement across $13B+ supply chain programs

Workflow Automation

Product Strategy

Cross-functional Leadership

Standardized transfers across 10+ tools to eliminate manual escalations and reduce delays—without PM support.

View Case Study →

Scaling UX at AWS Supply Chain

Boosting UX quality with research, metrics, and AI-ready systems

Research & Metrics

Systems Thinking

AI Readiness

Established UX research, measurement, and design maturity—cutting onboarding time by 50% and improving CSAT by 15.89% across AWS Supply Chain product suite.

View Case Study →

GoDaddy Design System

Scaling design consistency across 20+ products

Design Systems

Accessibility

DesignOps

Reduced UI duplication by 60% and accelerated front-end implementation by 35% with a modular system and inclusive standards.

View Case Study →

My experience

I bring 8+ years of UX leadership shaping enterprise platforms through systems thinking, AI-enhanced design, and cross-functional strategy.

Jan 2022 – Present

Amazon AWS – Senior Product Designer

Leading UX for the AWS Supply Chain product suite, I design intelligent systems that power $35B+ global operations—including forecasting, procurement, manufacturing, and infrastructure delivery.

I unify fragmented workflows into agile, secure platforms by building: • Modular UX systems adopted across 6+ tools • Shared research & measurement frameworks without centralized PM/UXR • AI-powered UX tools, including MetricMage (automated metric recommendation, dashboard generation, and action insights) and the AI UX Playbook (customer feedback method selector)

Partnered with cross-org teams across Finance, Infra Planning, EC2, S3, and Rack Integrators to scale impact across AWS infrastructure.

AWS Centralized Material System Vision →

AWS Inventory Movement →

Scaling UX at AWS Supply Chain →

Feb 2023 – Present

UXperience Seattle – Founder & Organizer

Founded and lead a 1,500+ member UX community. Host panels, workshops, and networking events that drive mentorship, cross-team learning, and inclusive design conversations. Partnered with senior designers, researchers, and hiring managers across FAANG and startups.

Sep 2019 – Jan 2022

GoDaddy – Senior UX Designer

GoDaddy Lite App: Designed a mobile-first experience to help entrepreneurs find the right business tools—driving $1.04M+ in quarterly revenue.

E-Store Builder Localization: Led localization for APAC and MENA markets—growing annual revenue by $3.67M through inclusive UX and market research.

GoDaddy Design System →

Dec 2016 – Sep 2019

Streambox – Lead UX Designer

Led UX across six products used by CNN, Netflix, and Sony Pictures, including mobile encoding, live streaming, and admin platforms.

Redesigned the corporate website based on behavioral data, increasing traffic by +62.83% and reducing bounce rate by −23.84%.

Sep 2014 – Sep 2015

National Library of China – UX Designer

Co-designed the National Digital Library app, achieving 3M+ downloads. Conducted UX research, testing, and competitive analysis to create an intuitive experience across iOS and Android.